Bringing Golf & Culture Together
We own and operate some of the world's most influential golf media brands, connecting millions of passionate golfers through content, community, and culture.
About Pro Shop Holdings
Pro Shop Holdings is the parent company behind some of golf's most recognized and influential media brands.
Our portfolio spans the entire golf media ecosystem—from storytelling and original video content to the world's largest online community and lifestyle commerce. Together, our brands reach millions of passionate golfers every month.
We believe golf is more than a game. It's a culture, a lifestyle, and a global community. Our mission is to connect golfers everywhere through compelling content, authentic community, and products they love.
Through advertising, branded content, and event sponsorships, we help partners connect with millions of passionate golfers around the world.
Our Brands
Our brands united by a shared passion for golf
Stories at the intersection of golf and culture
Skratch is a digital media and lifestyle brand dedicated to golf culture, style, and storytelling. Through original video content like "Adventures in Golf," editorial features, and cultural commentary, Skratch connects with the modern golf enthusiast who sees the game as more than just a sport.
The world's largest online golf community
Founded in 2005, GolfWRX has grown into the most trusted destination for golf enthusiasts worldwide. With over 2 million monthly readers, GolfWRX delivers expert equipment reviews, breaking news, active community forums, and the largest free golf classifieds on the web.
Sugarloaf Social Club
Sugarloaf Social Club is a beacon for golf enthusiasts with the singular focus of delivering joy to the global golf community. Through curated merchandise, accessories, and a vibrant community presence, Sugarloaf Social Club brings a fresh, modern energy to golf culture.
Golf entertainment for the world stage
Pro Shop Studios is our entertainment division producing premium scripted and unscripted content at the intersection of golf and culture. As co-producers of Happy Gilmore 2 and the revival of The Skins Game on Prime Video, Pro Shop Studios brings golf to mainstream audiences worldwide.
Paige Co.
Building next-generation golf media & consumer brands
Long-term joint venture with Paige Spiranac, built to create next-generation golf media and consumer brands. By pairing Paige’s massive cultural influence with Pro Shop’s production and commercial infrastructure, Paige Co develops original IP and lifestyle products that transform talent-led content into scalable commerce franchises for the modern fan.
Get in Touch
Interested in connecting your brand with millions of passionate golfers?
Reach out to learn more about advertising opportunities, custom content creation, event sponsorships, marketing partnerships, and strategic collaborations across the Pro Shop Holdings network.
For Advertising & Partnership inquiries please contact caddie@proshop.inc
For Press inquiries please contact press@proshop.inc
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